Business owner, want to succeed? Then think like Steve Jobs of Apple.
- James McEntire
- Jan 11
- 3 min read

Information I find or produce that helps move potential clients towards building immediate trust, likeability, or doing business with me I wish to share with you.
This is a quote by one of Apples founders, Steve Jobs that I feel can help you on your journey to success.
I made specific notes for you at the bottom, specific to you.
Just ask Steve Jobs:
“I've never found anybody that didn't want to help me if I asked them for help.
I called up Bill Hewlett when I was 12 years old. "Hi, I'm Steve Jobs. I'm 12 years old. I'm a student in high school. I want to build a frequency counter, and I was wondering if you have any spare parts I could have." He laughed, and he gave me the spare parts, and he gave me a job that summer at Hewlett-Packard ... and I was in heaven.
I've never found anyone who said no or hung up the phone when I called. I just asked.
And when people ask me, I try to be responsive, to pay that debt of gratitude back.
Most people never pick up the phone and call. Most people never ask, and that's what separates, sometimes, the people who do things from the people who just dream about them.
Could I finish projects faster if I asked for help? Absolutely. Would they turn out even better? Very possibly.
Tons of people have, when asked, helped me along the way. Ryan Holiday and Adam Grant helped me promote my book. Cliff Kennedy of Kennedy Speech Communications helped me make my Palo Alto TEDx Talk better. Jeremiah Bishop helped me become a better cyclist.
The list goes on and on, yet I still feel awkward asking for help.
Which is the stupidest part of this story. “
Admitting we need help shouldn't make us feel weak. Or vulnerable. Or in the eyes of the people we ask, "lesser."
When you ask for help -- appropriately and nicely -- the other person thinks a little about you, but a lot about themselves. They feel respected; you wouldn't ask if you didn't appreciate their skills, knowledge, or experience. They feel trusted; you're clearly willing to open yourself up and show a little vulnerability.
They might even feel a little excited, because being asked for help gives them the opportunity to make a difference in another person's life, however small. Making a difference is something everyone, no matter how seemingly jaded or cynical, likes to do.
Research backs that up. A 2013 study found that prosocial behaviors are intuitive, if only because people typically feel happier after performing acts of kindness. A study published in Journal of Personality and Social Psychology found that people significantly overestimate the likelihood a request for help will be rejected.
Probably most surprising, a study published in Management Science found that seeking assistance can even boost how competent the person asking for help is perceived by the person asked.
Maybe that's because asking for help indicates you care about results, and not how people see you. Jobs felt a willingness to ask for help is a predictor of success, because asking for help makes it easier for you to do, not just dream.
Sure, some things you can do on your own. You can start a business on your own. You can create a new product on your own. You can soup-to-nuts your particular entrepreneurial dream.
It might not turn out as well -- and will definitely take longer -- but you can do it.
But you probably shouldn't, because no one ever does anything truly worthwhile on their own.
Which could make asking for help not just the first step you take, but the most important step.
This part is specific for you.
You can ask for help from,
Clients. Ask them how they like to be served, kept up to date concerning an order, what would make this purchase fantastic to them, and what moved them to do business with you?
Remember to believe in yourself.




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